A fortnightly memo breaking down the world’s worst crisis communication disasters — in under 5 mins. Know the fails. Dodge the dumpster fires.

Archive

Oct 8, 2025

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4 min read

Lululemon founder forgets who wears the pants

The product recall cost $60M. The mansplaining? About $400M more.

Doug Rotherham

Sep 30, 2025

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4 min read

How not to announce the biggest data breach in history

When the press release is the real crime.

Doug Rotherham

Sep 24, 2025

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3 min read

Why does disaster keep dialling Optus?

After three disasters in four years, words no longer connect.

Doug Rotherham

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